… Money, Money, Money… Money! #4 of the Top 5 Reasons Why Video Works

Lately we’ve been discussing the Top Five Reasons Video Works — and we’re now at number four. We’ve been delving deeper into each aspect so that you get a better understanding of the return on your video dollars, and we’re helping you sort out what makes sense. It turns out that today’s topic is just that — dollars and good sense.

Corporate video production is an industry built upon a foundation of a proven, time-tested tactic. That’s no small feat in a digital age. It’s also one of the few tactics that has yet to be eclipsed by a disruptive technology. Granted, the device upon which you and your customers are watching a video has changed significantly over the years, as has the technology used to produce it. However, one thing remains constant: video is a proven return on investment of your communications dollars.

It’s simply common sense that in order for a message to resonate it must be heard, and it must be put into a meaningful context. A well-produced video created by a trusted, efficient, and experienced source does just that, and more. It’s a return on investment unlike any other in your integrated marketing communications plan. We’ve heard time and time again from our clients both big and small that deadlines, budgets, and headcount are all being compressed exponentially, but they report that video continues to be one of the few tactics they consistently count on for results.

So, next time you have a message that needs to reach across your enterprise remember to make sense of your communications dollars and turn to a tactic with a time-tested ROI.

Watch it… #5 of the Top 5 Reasons Why Video Works

In our last post we discussed the “Top 5 Reasons Video Works”. For the next five posts, we’ll dig deeper into each of those five to break ‘em down further to give you a better understanding of the return on your video dollars.

#5: Like it or not, you, your employees, peers, and your senior leadership team exist in a digital environment. To efficiently and effectively communicate across your enterprise your audience quite frankly is expecting a visual format, and video is the standard.

The web and social media have recalibrated our collective expectations not only on how information should be disseminated, but also the pace at which we can receive and retain information when effectively presented.

So, next time you have a message that needs to reach across your enterprise think, “show it and they’ll watch it.” You know your audience spends a considerable amount of time online absorbing video messaging at an unprecedented pace. Make sure your messages are part of that flow of information.

Our team can help you develop a project timeline and digital editorial calendar. We can assist you in creating video communications that are paced throughout the year to ensure you are getting through to your audience. From concept to final production, let us help you plan your strategy to allow your messages to resonate.

Top 5 Reasons Video Works

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We’re a little more than five months into the new year, which means this month serves as a good reminder of the “top five” reasons why video works as a communications tool unlike any other.

Let’s get started:

Five: It’s a visual medium in a world where your audience (regardless of the demographic) is now not only accustomed to receiving their information in a visual or video format, but quite frankly they expect it.  The web and social media have recalibrated our collective expectations on how information should be disseminated.

Four: It’s a proven return on investment of your communications dollars. When you find the right team that allows your production to be professionally and efficiently project managed, it’s truly hard to beat in terms of return on dollars spent.

Three: Video messages can set the tone and tenor of very important key messaging for a brand, company, and/or organization. When a message is delivered in the first person using video, it can be unlike any other tactic. If you’re faced with framing an argument, or defending your company’s reputation in a world where everyone with a phone or laptop has a voice and can be heard, it’s invaluable.

Two: The ability to pick up on non-verbal communications. In a digital age, taking in someone’s body language and intonation are invaluable.

And the number one reason why video works as a communications tool unlike any other: It allows for anecdotal and conversational messaging – the kind that resonates like no other. Video is the perfect medium to tell stories or use analogies to emphasize your messaging and allow it to be truly heard. Covering a speaker with support video - or B-roll - that illustrates the topic, is a powerful and proven tool. Video allows this and ensures consistent message delivery.

So, once you’ve had time to think about how these five reasons can apply to your 2017 goals, give us a call and let us know how we can help.

Planting a Proverbial Seed on Arbor Day

In 1872 our country celebrated its first Arbor Day on this very day. In Nebraska, it’s estimated that more than one million trees were added to that single state’s landscape that day. With the end of the month upon us, and both Earth Day and Arbor Day occurring in April, we thought we’d take a moment to plant our own proverbial seed. When you think about it, planting a tree, or honoring mother earth by being better stewards of our environment, are both ways of investing in our future. A commitment to communicating with your employees, key stakeholders, and communities accomplishes a similar goal.

If your organization is committed to fostering an open dialogue with its key stakeholders, video tactics are one way of reinforcing that cultural commitment. There’s a reason the old adage, “actions speak louder than words” still resonates today. So, keep this in mind, leveraging video as a tool builds upon a cultural foundation. Not communicating regularly with your key stakeholders is also sending a strong message. Is it one you want to send?

Consider investing in your collective future. Communications you send now are planting that seed for future situations both good and bad. When you’re ready to leverage video to help achieve your communications goals let’s talk.

In the mean time, take a moment and take some action – be it grand or simple – to plant a seed. Talk to you next week.  

Listen Up

Let’s face it. We’re all distracted. We live in a world where we’re increasingly bombarded by digital disruptions at a pace that is truly unprecedented, and it’s just going to get worse. Despite that, a common compliment we receive from our clients is that we’re extremely good listeners. It’s a truly invaluable skill set we work hard to maintain — despite what the digital world throws our way minute-by-minute, day-by-day.

A witticism our team likes to keep top-of-mind is that we each have two ears and one mouth. We take special care to use them proportionately particularly when it comes to the ever-crucial first stages of project meetings with our clients. What you’ll never experience from our team is a hijacking of your valuable time. When we embark on a project with a new or existing client the first stage involves the gathering of information and probing for what you truly want to accomplish with your video. That requires excellent listening skills; otherwise, the end product will not meet — and certainly not exceed — our clients’ expectations, which is the whole point.

Let us put our proven skills to work for you the next time you have a communications goal that could be accomplished by using video. We’ll show you what it means to be a good listener and, in the end, an excellent communicator.

Talk to you next week. In the mean time keep in mind the ratio of ears to mouths in mind.

Death, Taxes & Good Communication

Here in the states the middle of April, a generally lovely and serene time of year, can suddenly turn stressful and foreboding thanks to a national deadline hanging over all of us — our taxes are due.

Taxes can have the tendency to spoil this otherwise glorious month. It was Benjamin Franklin that was quoted as saying, “… in this world nothing can be said to be certain expect death and taxes.” Here at Full Scale Productions we like to add a third certainty to those two inevitable events: good communication is certain to result in a more engaged workforce. It follows the classic principle of putting good in and getting good out. Same principles apply to your customers, potential employees, and key stakeholders. When they’re kept informed they’re certain to be far more receptive and actively engaged with your company.

If your company culture is open and transparent the use of video to disseminate your messages to your key audiences increases its effectiveness and retention significantly. When you consider the many means of distraction that predictably occur each season as a calendar year unfolds, it’s no surprise that many companies now rely heavily on video as their main source of communication. It’s timely, cost-effective, a proven asset to an overall campaign, and the most memorable & effective means of communication.

So, this month as you gather your endless digital paperwork to submit your tax return keep in mind that there are other certainties in this life than… well… you know.  

Good luck with your taxes. Talk to you next week.

Tip the Scale in your Favor at Your Next Corporate Event

Last week we talked about how spring tends to be the time of year when industries gather at conferences. It’s also a major special event season. Did you know our team has a long and strong track record of producing truly memorable corporate events?  We’re not called “Full Scale Productions” for nuthin’.

From turnkey planning and production services, to simple pre-event or on-site coordination, our team can help. We apply the same lean and process management principles we use in video production to the many moving parts that need to be planned, contracted, wrangled, and finessed to produce polished, flawless, and unforgettable events. It’s muscle memory that we can put to work for you.

From high-impact sales & marketing conferences to product launches, team building exercises, or even virtual events we can serve as an extension of your team.

Just as we do with our video projects we begin with a concept session driven by your team’s goals and objectives. The decisions made in these meetings serve as the foundation for the milestones that need to be met along the way to get us smoothly and efficiently to the day of the event. On that day, you enjoy your gathering and we make it seem flawless to the audience and your colleagues, while giving you peace of mind.

So, the next time you’re looking to gather an audience to motivate, liberate ideas, and/or recognize and honor talent, contact us and we’ll and show you what we can do.  

In mean time, get out there and enjoy the tulips. Talk to you next week.  

Madness, Spring Fever & Conference Season

As of Monday, March Madness is officially over, but spring fever is likely running rampant across your employee base and within the walls of your customers’ offices, production facilities and retail locations. It’s also conference “season” of another, more traditional type.

Take a moment out as you revel in this change of season to consider what a video element can add to the next conference your team is hosting, participating in, and/or sponsoring. If you’re still relying solely on PowerPoint to engage with your audience in a conference setting of any size, you’re doing your company, brand, and reputation a significant disservice.

Here’s an example of a conference opener we produced for Varrow. Our team worked closely with their communications professionals and leaders across various functional areas to set the stage (at least in tone and tenor) for an industry conference.

We researched and wrote the script, created the animation and graphics, vetted and directed the voiceover talent, and supervised the creation of a dramatic score. The design of the project included stylized historic visuals illustrating the transformation of Information Technology (IT) throughout history, and used the concept of IT as the first-person narrator for the piece.

Overall, the piece evoked a stylized “found footage” feel. We used a 2.5D approach to animate a number of images, allowing us to efficiently incorporate existing still visuals. Overall, it was a truly exciting creative challenge for our team and Varrow was thrilled with the result. 

What can we do for your conference or other video communications this spring? In the mean time, talk to you next week.  

Drone On

Video production has taken to the skies with the help of drones. We all know that it’s only a matter of time before online retail giants like Amazon will be dropping our Prime packages off via a fleet of drones. The question is how can this technology be harnessed to improve your corporate communications? Here’s an example. Currently home owners insurance companies are using drones to fly over areas where they have customers and capturing “before” and “after” time-stamped footage of roofs. This footage is becoming integral in preventing fraud. Sadly, when a disaster such as a hurricane sweeps through a neighborhood there are individuals who will claim that existing damage to a roof was actually caused by a natural disaster. Hence, filing a fraudulent claim to have their insurance pay for the repair. It’s a common problem that costs the industry, as well as us, its customers, millions each year. Drones are quickly becoming a “go to” tool to prevent it. 

Our team has deployed drones to capture truly stunning views of the ever-changing skyline of Charlotte. We’ve also made use of the technology to document last year’s major flooding in the Carolinas.

Let talk about how we can put a drone to work for you to enhance your corporate communications efforts.

In the mean time I’ll be on Amazon trying to figure out how an order I place on a Sunday can shown up on my doorstep 24 hours later. I honestly suspect they’re secretly already using drones… talk to you next week.  

It’s Easy Being Green

Did you know that St. Patrick’s Day is celebrated annually in more countries than any other holiday? Here in Charlotte we honor the day with parades, and we might even be wearing a bit o’ green in our studio today, but our thoughts on this day have turned to saving green, as in the environment.

What does your team do to stay ahead of the constant consumer-packaged good flow of flotsam that our modern society has produced? Even small changes in daily consumption or recycling can make a tremendous difference. According to multiple sources, the US alone consumes 1,500 plastic water bottles every second.  Last year that totaled approximately 50 billion water bottles. Of that staggering number consumed only 23% were recycled. If that statistic is not enough to give you pause and rethink the convenience of a plastic bottle, I’m not sure what would be enough to inspire a change. Our challenge to you today, on this day to celebrate all things green, is to think about how you use disposable plastic bottles of all kinds. Drink your water from a refillable container. Create a new habit, and Mother Nature will consider you a Saint. We’ve dubbed it our “Bottled Up” challenge.

We’re confident that your companies have green teams, counsels, a czar, or perhaps a more formal infrastructure that provides guidelines outlining your corporate commitment to the environment. If you have not shared the good the green team at your company has done via video you’re missing an opportunity to connect with your employees, customers, communities and key stakeholders. Let’s use GoPro as an example. When they launched the first generation of their game-changing camera the packaging was slick, elaborate, and quite frankly too much. Consumers were immediately vocal about the product – quickly becoming advocates, but almost equally vocal about the blatant over-packaging of that much-coveted product. The leadership team at GoPro listened, and quickly made changes to significantly reduce the packaging, and then communicated the “why” behind the change.

Let us help share what your team is doing to make a difference in the environment. Or, like GoPro if you’ve had a misstep, own up to it and leverage video to let your audience know you intend to make it right.

Keep us posted via the “comments” section below on your “Two Week Bottled Up” challenge. We’d love to know if you’ve changed a habit and deserve to have “St.” in front of your name. Talk to you next week.