According to a recent survey conducted by Pew Research Center, nearly 70% of adults in the U.S. now use a smartphone. What that statistic means in practical terms is that your company’s website and any video that may reside on it needs to be optimized to be viewed via a smartphone.
When our clients come to us with the need for an internal or external video, we take a two-pronged approach to mobile distribution. First we take the time to fully suss out the intended audience, use, and impact. We then evaluate our client’s existing vehicles for content delivery to ensure they align with the expected goals.
Take advantage of our team’s knowledge of best practices around producing videos for mobile delivery on secure, dependable sites that store and host your mobile-optimized video. Many content delivery networks (CDNs) blend seamlessly with your website, while also allowing for internal distribution without compromising network security or firewalls when delivering to internal audiences.
If your video production team is not asking up front about optimization and/ or giving you options beyond your website, they’re doing you a disservice.
Our team also counsels clients, both big and small, consumer branded and business-to-business, on the need to increase visibility overall in the mobile arena. If you think an app is not right for the category in which your business competes, we’ll find you a solution to have a presence with the smartphone-obsessed audience.
Talk to you next week. If you have any specific issues that you’d like me to address just ask, or text, or Tweet.