Roughing It Is a Good Thing

Few things in life are absolute. However, in the world of video production there are two things that are – pre-production makes for better production and a rough cut pays dividends by saving time and therefore money.

It’s common practice for our team to build project timelines with pre-production meetings that provide for valuable direction and insight to be gathered from our clients. It’s information that flows both ways and in the end saves time. Most video budgets are tight and our clients want to ensure that the dollars they spend add value to the final product – not spent in loops of revisions and avoidable rework. If your communications and video partners don’t advocate carving out plenty of time for pre-production, you’re beginning a process with a significant disadvantage that will most likely catch up with you before the final edit of your piece. That will mean more time and money.

We also build in time for our clients to review rough cuts. A rough cut is essentially a no-frills version of the video in process. Before we spend too much time on layering in graphics, special effects, sound design, etc, we share the rough cut with our clients for feedback. We take a “no surprises” — good or bad — approach and the use of rough cuts allows us to stay true to that philosophy. Again, if your team does not build in this phase of production they’re doing you, and the final piece, a disservice.

I consider this blog a bit of a rough cut in the sense that it should be the start of a two-way means of communication. But, for that, I need your input. Do you have any specific issues that you’d like me to address? Let me know. In the mean time, talk to you next Friday.