Make 2017 a Year of True Engagement

Video is the new document.

Video is the new document.

At the start of each year, many of our clients are tasked with reaching out across their enterprises to make sure employees are up-to-date with policies and guidelines ranging from codes of conduct, to the brave, still a bit new, world of social media policies and guidelines. If your team is still only issuing these types of mission critical, corporate culture reinforcing documents, 2017 could be the year you up your game and achieve true employee engagement.

Adding a video element to policies and guidelines that require not only annual updates, but also annual dissemination across a broad base of employees, and in most cases key stakeholders, can truly change the level of impact and retention of the expectations set forth in each policy. Think about it, if your social media guidelines were distributed this year across all employees as a video from your founder, CEO or president don’t you think you’d get their attention (and keep it) in a more meaningful way than if you simply had your communications or HR team issue a PDF via e-mail with a deadline by which it had to be reviewed and signed electronically?

As we’ve written in this space, “video is the new document.”

Consult with your video production team on ideas on how to turn your policies and guidelines into “on demand” videos or even trackable, interactive training modules. It’ll set you up for a truly successful new year.

In the meantime, please let me know if there are any topics you’d like me to cover. Talk to you next Friday.