First, Happy New Year to all. Hope everyone had a great holiday season. We were hard at work and play, as I’m sure you were. Now, with no warning and like I’m hearing from many of you, 2017 started in full stride.
So let’s get right to it.
Saving money, losing weight — the two most universal New Year’s resolutions, and two of the easiest to break. After one week, we’re afraid we still can’t help you with the weight loss. As our clients know, there’s an obsessed baker on our team that makes truly world-class chocolate chip cookies. BUT, when it comes to saving money for our clients, we’ve got it down to a science. Sort of like baking.
One of our resolutions for 2017 is to continue to counsel our clients on tactics that yield a strong return on investment. In order for a corporate video production to be considered a success it must not only convey the key messages our clients need to disseminate, but the actual production must be affordable, delivered on time and on budget. One of the most common mistakes we help our clients avoid involves both of these key elements: time and money. The potential misstep can be summed up as, “Pay now, or pay more later.” Saving time on a shoot will never result in less time spent in an edit suite. And, as we all know, time is money. It’s really that simple, and we take the time to make sure our clients understand that what might seem like a logical request that should result in efficiencies is anything but that. What that means is we often find ourselves on a shoot with clients who, understandably, are very sensitive to time spent away from their offices. When a shoot day draws to an end and there’s perhaps one last shot to get we’re often asked by clients to wrap the shoot and fill in the missing shot in editing. There are few absolutes in life, but this is one of them. Offer us a fresh-baked chocolate chip cookie and you’ll see our resolve melt in front of your eyes. However, ask our team to do something that will cost you more in the long run and we remain steadfastly committed to keeping your resolutions for 2017 on track.
Looking forward to sharing more tips and tricks of our trade with you in the New Year. Please let me know if there are any topics you’d like me to cover. And, in the mean time,share your favorite cookie recipe with us! I’m always looking for new tastes, textures and flavors to share along with the knowledge we’ve picked up along the way.