It’s Easy Being Green

Did you know that St. Patrick’s Day is celebrated annually in more countries than any other holiday? Here in Charlotte we honor the day with parades, and we might even be wearing a bit o’ green in our studio today, but our thoughts on this day have turned to saving green, as in the environment.

What does your team do to stay ahead of the constant consumer-packaged good flow of flotsam that our modern society has produced? Even small changes in daily consumption or recycling can make a tremendous difference. According to multiple sources, the US alone consumes 1,500 plastic water bottles every second.  Last year that totaled approximately 50 billion water bottles. Of that staggering number consumed only 23% were recycled. If that statistic is not enough to give you pause and rethink the convenience of a plastic bottle, I’m not sure what would be enough to inspire a change. Our challenge to you today, on this day to celebrate all things green, is to think about how you use disposable plastic bottles of all kinds. Drink your water from a refillable container. Create a new habit, and Mother Nature will consider you a Saint. We’ve dubbed it our “Bottled Up” challenge.

We’re confident that your companies have green teams, counsels, a czar, or perhaps a more formal infrastructure that provides guidelines outlining your corporate commitment to the environment. If you have not shared the good the green team at your company has done via video you’re missing an opportunity to connect with your employees, customers, communities and key stakeholders. Let’s use GoPro as an example. When they launched the first generation of their game-changing camera the packaging was slick, elaborate, and quite frankly too much. Consumers were immediately vocal about the product – quickly becoming advocates, but almost equally vocal about the blatant over-packaging of that much-coveted product. The leadership team at GoPro listened, and quickly made changes to significantly reduce the packaging, and then communicated the “why” behind the change.

Let us help share what your team is doing to make a difference in the environment. Or, like GoPro if you’ve had a misstep, own up to it and leverage video to let your audience know you intend to make it right.

Keep us posted via the “comments” section below on your “Two Week Bottled Up” challenge. We’d love to know if you’ve changed a habit and deserve to have “St.” in front of your name. Talk to you next week.