As of Monday, March Madness is officially over, but spring fever is likely running rampant across your employee base and within the walls of your customers’ offices, production facilities and retail locations. It’s also conference “season” of another, more traditional type.
Take a moment out as you revel in this change of season to consider what a video element can add to the next conference your team is hosting, participating in, and/or sponsoring. If you’re still relying solely on PowerPoint to engage with your audience in a conference setting of any size, you’re doing your company, brand, and reputation a significant disservice.
Here’s an example of a conference opener we produced for Varrow. Our team worked closely with their communications professionals and leaders across various functional areas to set the stage (at least in tone and tenor) for an industry conference.
We researched and wrote the script, created the animation and graphics, vetted and directed the voiceover talent, and supervised the creation of a dramatic score. The design of the project included stylized historic visuals illustrating the transformation of Information Technology (IT) throughout history, and used the concept of IT as the first-person narrator for the piece.
Overall, the piece evoked a stylized “found footage” feel. We used a 2.5D approach to animate a number of images, allowing us to efficiently incorporate existing still visuals. Overall, it was a truly exciting creative challenge for our team and Varrow was thrilled with the result.
What can we do for your conference or other video communications this spring? In the mean time, talk to you next week.