Top 5 Reasons Video Works

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We’re a little more than five months into the new year, which means this month serves as a good reminder of the “top five” reasons why video works as a communications tool unlike any other.

Let’s get started:

Five: It’s a visual medium in a world where your audience (regardless of the demographic) is now not only accustomed to receiving their information in a visual or video format, but quite frankly they expect it.  The web and social media have recalibrated our collective expectations on how information should be disseminated.

Four: It’s a proven return on investment of your communications dollars. When you find the right team that allows your production to be professionally and efficiently project managed, it’s truly hard to beat in terms of return on dollars spent.

Three: Video messages can set the tone and tenor of very important key messaging for a brand, company, and/or organization. When a message is delivered in the first person using video, it can be unlike any other tactic. If you’re faced with framing an argument, or defending your company’s reputation in a world where everyone with a phone or laptop has a voice and can be heard, it’s invaluable.

Two: The ability to pick up on non-verbal communications. In a digital age, taking in someone’s body language and intonation are invaluable.

And the number one reason why video works as a communications tool unlike any other: It allows for anecdotal and conversational messaging – the kind that resonates like no other. Video is the perfect medium to tell stories or use analogies to emphasize your messaging and allow it to be truly heard. Covering a speaker with support video - or B-roll - that illustrates the topic, is a powerful and proven tool. Video allows this and ensures consistent message delivery.

So, once you’ve had time to think about how these five reasons can apply to your 2017 goals, give us a call and let us know how we can help.