Lately we’ve been discussing the Top Five Reasons Video Works — and we’re now at number four. We’ve been delving deeper into each aspect so that you get a better understanding of the return on your video dollars, and we’re helping you sort out what makes sense. It turns out that today’s topic is just that — dollars and good sense.
Corporate video production is an industry built upon a foundation of a proven, time-tested tactic. That’s no small feat in a digital age. It’s also one of the few tactics that has yet to be eclipsed by a disruptive technology. Granted, the device upon which you and your customers are watching a video has changed significantly over the years, as has the technology used to produce it. However, one thing remains constant: video is a proven return on investment of your communications dollars.
It’s simply common sense that in order for a message to resonate it must be heard, and it must be put into a meaningful context. A well-produced video created by a trusted, efficient, and experienced source does just that, and more. It’s a return on investment unlike any other in your integrated marketing communications plan. We’ve heard time and time again from our clients both big and small that deadlines, budgets, and headcount are all being compressed exponentially, but they report that video continues to be one of the few tactics they consistently count on for results.
So, next time you have a message that needs to reach across your enterprise remember to make sense of your communications dollars and turn to a tactic with a time-tested ROI.