In our last post we discussed the “Top 5 Reasons Video Works”. For the next five posts, we’ll dig deeper into each of those five to break ‘em down further to give you a better understanding of the return on your video dollars.
#5: Like it or not, you, your employees, peers, and your senior leadership team exist in a digital environment. To efficiently and effectively communicate across your enterprise your audience quite frankly is expecting a visual format, and video is the standard.
The web and social media have recalibrated our collective expectations not only on how information should be disseminated, but also the pace at which we can receive and retain information when effectively presented.
So, next time you have a message that needs to reach across your enterprise think, “show it and they’ll watch it.” You know your audience spends a considerable amount of time online absorbing video messaging at an unprecedented pace. Make sure your messages are part of that flow of information.
Our team can help you develop a project timeline and digital editorial calendar. We can assist you in creating video communications that are paced throughout the year to ensure you are getting through to your audience. From concept to final production, let us help you plan your strategy to allow your messages to resonate.