10 Do's and Dont's of Effective Storytelling


We all love stories. Ever since we were little, stories were integral to our imagination and, of course, our bedtime routine. It has been proven in study after study that humans remember, relate, and retain more information from a story that we see and hear, than say a PowerPoint presentation or white paper that we read. For many of us, visual representation not only better engages us on more levels, it also gives us a peek into individuals’ lives that would otherwise be unseen. In this blog, we’ll discuss some of the storytelling techniques that can enhance every brand/ company.

Here are a few storytelling do’s and don’ts that can turn a basic story into a memorable one:

  1. DO have passion for and knowledge of the topic – perfect the "elevator pitch" i.e. be able to tell the premise of the story in 1-2 sentences
  2. DO make it relevant and – if you’re going to bother telling a story, tell something your mother will understand and appreciate
  3. DO create something that’s immersive to your target audiences and draws them in
  4. DO make sure the look and feel match the message you’re conveying
  5. DO watch videos related to the topic – this can help motivate you, get your creative juices flowing, and open your mind to new possibilities
  6. DON’T make it feel like you’re selling something – just tell a story and keep the topic flowing
  7. DON’T tell. Show. Allow your visuals to speak for the story. We do this all the time in our civilian lives, but for some reason clam-up in business
  8. DON’T forget about the importance of teamwork – having a diverse group of collaborators allows for an exchange of ideas, as well as different backgrounds, cultures, religions, etc.
  9. DON’T overcomplicate it – keep it simple (stupid)
  10. DON’T hesitate to go for a laugh

Above all, bring your passion to every story you tell. That “feeling” of being authentic, personal, and real will come through more than anything else. End of story.