We left you in 2017 looking back on a crazy year of ups & downs. FSP had mostly ups, and we all learn from those, but as with much of life, we learn more from our hiccups.
This week we’re going to discuss how we use stock videos & photos. It sounds simple. We all use any number of assets to enhance our clients’ pieces. However, are we using them properly
When I was in the news biz, and it continues today, it’s common to use “file” footage, which can be anything from fire b-roll to fighting in Syria. They’ll font it “file” and leave it at that. Sometimes it does the trick, but most of the time, the “file” footage falls short of its mark. It doesn’t really nail what the anchor is reading.
We all know that in corporate video, we deal with the same issues. We buy stock videos & photos to support projects as we need them, just like with music—a quick plug for our wonderful music/ audio guru @soundslikejoe. Buying stock assets is becoming more and more common. Clients would just assume we buy a relatively inexpensive stock clip rather than shoot specific b-roll. One of our challenges is to explain the value of specificity to our clients. As with most things, some get it right away and, well, some don’t.
There, absolutely, are times when generic is “good enough,” however, that phrase is the enemy of great, which is what we’re always trying to achieve. Just ask our DP/ Sr. Editor/ Ops Dir., Karl Wagner. But, I digress.
Bottom line: Just like when I was producing news, we need to make sure our stock footage—“file”—properly supports the piece and is not the easy way out. Heck, we just had a beautiful snowfall here in Charlotte and we shot some footage right outside our door! Now we have our own stock snow b-roll. Think of those opportunities.
Giving clients a little more pushback against the use of generic videos & photos, might be a way to both better service those we serve, and help our bottom line.
Till next time.