Madness, Spring Fever & Conference Season

As of Monday, March Madness is officially over, but spring fever is likely running rampant across your employee base and within the walls of your customers’ offices, production facilities and retail locations. It’s also conference “season” of another, more traditional type.

Take a moment out as you revel in this change of season to consider what a video element can add to the next conference your team is hosting, participating in, and/or sponsoring. If you’re still relying solely on PowerPoint to engage with your audience in a conference setting of any size, you’re doing your company, brand, and reputation a significant disservice.

Here’s an example of a conference opener we produced for Varrow. Our team worked closely with their communications professionals and leaders across various functional areas to set the stage (at least in tone and tenor) for an industry conference.

We researched and wrote the script, created the animation and graphics, vetted and directed the voiceover talent, and supervised the creation of a dramatic score. The design of the project included stylized historic visuals illustrating the transformation of Information Technology (IT) throughout history, and used the concept of IT as the first-person narrator for the piece.

Overall, the piece evoked a stylized “found footage” feel. We used a 2.5D approach to animate a number of images, allowing us to efficiently incorporate existing still visuals. Overall, it was a truly exciting creative challenge for our team and Varrow was thrilled with the result. 

What can we do for your conference or other video communications this spring? In the mean time, talk to you next week.  

Drone On

Video production has taken to the skies with the help of drones. We all know that it’s only a matter of time before online retail giants like Amazon will be dropping our Prime packages off via a fleet of drones. The question is how can this technology be harnessed to improve your corporate communications? Here’s an example. Currently home owners insurance companies are using drones to fly over areas where they have customers and capturing “before” and “after” time-stamped footage of roofs. This footage is becoming integral in preventing fraud. Sadly, when a disaster such as a hurricane sweeps through a neighborhood there are individuals who will claim that existing damage to a roof was actually caused by a natural disaster. Hence, filing a fraudulent claim to have their insurance pay for the repair. It’s a common problem that costs the industry, as well as us, its customers, millions each year. Drones are quickly becoming a “go to” tool to prevent it. 

Our team has deployed drones to capture truly stunning views of the ever-changing skyline of Charlotte. We’ve also made use of the technology to document last year’s major flooding in the Carolinas.

Let talk about how we can put a drone to work for you to enhance your corporate communications efforts.

In the mean time I’ll be on Amazon trying to figure out how an order I place on a Sunday can shown up on my doorstep 24 hours later. I honestly suspect they’re secretly already using drones… talk to you next week.  

It’s Easy Being Green

Did you know that St. Patrick’s Day is celebrated annually in more countries than any other holiday? Here in Charlotte we honor the day with parades, and we might even be wearing a bit o’ green in our studio today, but our thoughts on this day have turned to saving green, as in the environment.

What does your team do to stay ahead of the constant consumer-packaged good flow of flotsam that our modern society has produced? Even small changes in daily consumption or recycling can make a tremendous difference. According to multiple sources, the US alone consumes 1,500 plastic water bottles every second.  Last year that totaled approximately 50 billion water bottles. Of that staggering number consumed only 23% were recycled. If that statistic is not enough to give you pause and rethink the convenience of a plastic bottle, I’m not sure what would be enough to inspire a change. Our challenge to you today, on this day to celebrate all things green, is to think about how you use disposable plastic bottles of all kinds. Drink your water from a refillable container. Create a new habit, and Mother Nature will consider you a Saint. We’ve dubbed it our “Bottled Up” challenge.

We’re confident that your companies have green teams, counsels, a czar, or perhaps a more formal infrastructure that provides guidelines outlining your corporate commitment to the environment. If you have not shared the good the green team at your company has done via video you’re missing an opportunity to connect with your employees, customers, communities and key stakeholders. Let’s use GoPro as an example. When they launched the first generation of their game-changing camera the packaging was slick, elaborate, and quite frankly too much. Consumers were immediately vocal about the product – quickly becoming advocates, but almost equally vocal about the blatant over-packaging of that much-coveted product. The leadership team at GoPro listened, and quickly made changes to significantly reduce the packaging, and then communicated the “why” behind the change.

Let us help share what your team is doing to make a difference in the environment. Or, like GoPro if you’ve had a misstep, own up to it and leverage video to let your audience know you intend to make it right.

Keep us posted via the “comments” section below on your “Two Week Bottled Up” challenge. We’d love to know if you’ve changed a habit and deserve to have “St.” in front of your name. Talk to you next week.

Can you Articulate your Company’s Top Traits?

Here at Full Scale Productions we pride ourselves on fostering a culture based on three foundational principles. Each day we strive to be:

  1. Vigilantly client-focused – If our clients objectives are not met with every interaction we have with them, we have not met our goals. 
  2. Purveyors of high quality products – Quality and timeliness are not mutually exclusive endeavors and we have a habit of proving this to our clients on a regular basis.
  3. Deadline driven – With a background in broadcast news, we’re accustomed to working on projects with deadlines in increments of hours or days.

These three objectives are the core of our company. Can you, or more importantly, your employee base accurately articulate your company’s “secret sauce?” There’s no more powerful advocate for your brand, service or niche than the workforce that makes it all possible. If you haven’t already harnessed the power of video to spread the word of your culture now is the time. In a social media-fueled world any foundation of understanding you can establish via your employee base will reap benefits for your organization on a daily basis. Allow your employees to become your best advocates. In the end, the equity that builds your brand is truly priceless.

Let’s get to the essence of your company and use video to get the message out. Let us know how we can help. Talk to you next week.

The Art of Commerce with a Heart

As we all know, Valentine’s Day just passed. Hopefully, you had a great dinner reservation or an even better plan B. In either case, this week we’d like to discuss translating the spirit of letting people know how you feel about them in a corporate environment.

Just a few weeks ago we talked about shining a light on your employees’ philanthropic efforts. This week, we’re going to inspire you (hopefully) to publicly recognize those who excel at what they’re paid to do for your team. After all, there can be an art and a heart to commerce – when done right.

A great local example is Food Lion headquartered in Salisbury. Our team produced a series of video vignettes telling the stories of store managers recognized for being shining examples of the company’s leadership. Each of those employees was featured with a brief storyline on what they do that goes above and beyond what’s expected. Our team filmed each division winner’s story in his or her home store and the result was a series of positive, inspiring videos used for a variety of purposes internally and externally. It boosted overall moral, and served as a benchmark for the type of leadership expected in the organization.

You know you have employees who deserve that type of recognition. How can we help spread the word? Make 2017 the year you leverage video to recognize your rock star employees and allow them to set the tone for true leadership across your workforce. Let us know how we can help, and in the mean time take time this weekend to tell those closest to you how you really feel. Talk to you next week.

For the Love of… Good Communications

It’s here… again. We’re in the final countdown to Valentine’s Day weekend. If you have not made your plans yet you’d best get on it. Restaurants, florists and even old school card shops will be swamped. In the mean time, let’s use this ancient holiday to illustrate a much proven, and might we even say, “beloved” corporate communications tactic — video.

Do your employees love to work for your company? Do they truly feel connected?

We have clients who regularly schedule shoots with their executive leadership team. Some stream it live and use this update as a virtual “town hall” and gather their workforce to view it live. Other companies post the video on their intranet for on demand viewing. Either way, the result is the same — a feeling of working on the team, not for the team. That might sound like subtle semantics but it makes a significant difference in a corporate culture.

Another way many of our clients use video as an inclusion tool is by telling employee stories. We highlight specific employees with a video vignette. More about that next week.

Let’s get to the essence of your company and use video to show its true heart and soul. Let us know how we can help. In the mean time, tell us your favorite Valentine’s Day tradition. We love to hear your stories.