Here in the states the middle of April, a generally lovely and serene time of year, can suddenly turn stressful and foreboding thanks to a national deadline hanging over all of us — our taxes are due.
Taxes can have the tendency to spoil this otherwise glorious month. It was Benjamin Franklin that was quoted as saying, “… in this world nothing can be said to be certain expect death and taxes.” Here at Full Scale Productions we like to add a third certainty to those two inevitable events: good communication is certain to result in a more engaged workforce. It follows the classic principle of putting good in and getting good out. Same principles apply to your customers, potential employees, and key stakeholders. When they’re kept informed they’re certain to be far more receptive and actively engaged with your company.
If your company culture is open and transparent the use of video to disseminate your messages to your key audiences increases its effectiveness and retention significantly. When you consider the many means of distraction that predictably occur each season as a calendar year unfolds, it’s no surprise that many companies now rely heavily on video as their main source of communication. It’s timely, cost-effective, a proven asset to an overall campaign, and the most memorable & effective means of communication.
So, this month as you gather your endless digital paperwork to submit your tax return keep in mind that there are other certainties in this life than… well… you know.
Good luck with your taxes. Talk to you next week.