According to YouTube, they receive more than 100 hours of new video content every hour. Think about that. In the span of one typical workday, more than 1,000 hours of new, potentially distracting, motivating and/or influential content is uploaded to an undeniably powerful communications force in today’s video-saturated world along with one Billion unique monthly users. Vimeo, by contrast, which most professionals consider the “corporate” alternative to YouTube, currently boasts about 45 million users. It all adds up to the fact that if you’re not fully leveraging video as a communications tactic you’re at risk of losing your audience to others who are doing just that.
So what does all this mean to you specifically, and to your company’s communications objectives? Let’s use aerospace components supplier AGC AeroComposites as an example. When growth in their industry warranted a rebranding effort to better reflect their core competencies they turned to our team. We filmed their president delivering the “five Ws.” The who, what, where, when, and why of the changes to be rolled out across the enterprise. We then created a Vimeo channel for the company so that the video was easily accessible on demand. Watch it here https://vimeo.com/87902742
Whether you have existing video or new projects that need to be created, talk to your production team about also establishing a YouTube or Vimeo channel for your final pieces. It’s one more way to extend your return on investment.
Let us know how we can help, and in the mean time spend a few minutes (or hours) looking around on YouTube and Vimeo, you might just be surprised at what you find. Talk to you next week.