The Power of a Story… #1 of the Top 5 Reasons Why Video Works

We’ve arrived at number one of our “top five reasons video works” — storytelling. It’s why video works as a communications tool unlike any other. It allows for anecdotal and conversational messaging — the kind that resonates like no other.

Video is the perfect medium to tell stories or use analogies to emphasize your messaging and allow it to be truly heard. Covering a speaker with support video — or B-roll — that illustrates the topic, shows a brand, and provides for visual learning strategies is a powerful and proven tool.

If you think storytelling has no application in a corporate environment consider Apple’s Super Bowl ad “1984” from… well… 1984. It’s still one of the most talked about, studied, and dissected pieces of corporate messaging that heralded the dawn of the digital age. And, guess what? Besides being shown only once, it told a story: visually, audibly, and emotionally.  There’s a reason we can still conjure up the images of the runner with the giant sledgehammer.

When a message is paired with compelling images, a strong storyline, and specific context to make it relatable it’s truly powerful. When you think of that Apple spot, do you remember the soldiers running, people sitting, the woman in running shorts throwing a sledgehammer, the giant screen shattering?! Maybe you even remember the product being advertised: the first Macintosh.

Whichever it is, next time you’re faced with reaching out across your key audiences, make sure video is in your mix of tactics and use that power to delivery your messaging.

Everybody’s Body Tells a Story… #2 of the Top 5 Reasons Why Video Works

Lately we’ve been discussing the “top five reasons video works” — and we’ve arrived at number two – body language. Everybody’s body adds critical data to the stories they are telling, and the information they’re conveying. Whether it’s one-on-one, or an image being broadcast to a wide audience; there’s no getting around our brain’s hardwired ability to pick up on visual cues.

E-mail, Twitter, Facebook, and Instagram strip these cues from messaging unless video is included. In a corporate world with ever-decreasing budgets, but always increasing expectations and objectives, video is one of the few proven tactics to offer a solid ROI.

At times, visual cues can be more important than what’s being said. Consider the classic case study of the Kennedy/Nixon presidential debate. Candidate Kennedy was tan, rested, well tailored, calm, precise, and measured in his comments. When answering questions he fixed his gaze comfortably at the camera. Nixon, on the other hand, was rumpled, pale and sweaty, and his gaze kept shifting away from the camera. In the days prior to the broadcast he had been battling a flu that left him 20 pounds underweight. He was also nursing a bad knee that he just so happened to bash again when exiting his car to enter the studio. It was the first televised presidential debate our country ever witnessed and the addition of a visual element to the proceedings did not bode well for Nixon.

Those who listened to the debate on the radio declared Nixon the victor, but people who watched on TV overwhelmingly called Kennedy the clear winner.

Fast-forward to 2008 and consider the power of the visuals and sound bites from a fit, young, candidate impeccably tailored in a skinny suit, using traditional media and social media to leverage video messaging as if he grew up with it. You get the picture…

Keep these examples in mind as you consider video as a communications tool to leverage the complex and critical element of non-verbal communications. The right video production team will help you choose an appropriate subject matter expert to put on camera, craft the messaging, and coach the delivery of it.

This year, make sure your communications team is making the best use of your budget and deploying tactics that include video to ensure your audience is being reached. That way, next time budget season rolls around you have a strong case for the effectiveness of the tactics you’ve deployed. And, when you present that case in person, realize what you are saying is as critical as how your body is reinforcing what you are saying.

Talk to you next week…

What’s In It For Me? #3 of the Top 5 Reasons Why Video Works

Lately we’ve been discussing the “top five reasons video works.” We’re now at number three, which boils down to “relatability.” It’s also sometimes referred to as the classic “WIIFM” or “What’s In It For Me?” reaction to information.

When done right, a key message delivered in first-person, using video as the medium can quickly establish the critical element for viewer engagement, and an answer to, “What’s in it for me?” It’s all about setting the right tone and tenor for a brand, company, and/or organization. Time and again, video is the proven “go to” communications tool to get this done right.

Think of it this way, your audience (regardless of the demographic you’re trying to reach) has established their own “trusted sources” for information as professionals, as well as in their daily lives as consumers of news. In a digital age these sources are no longer print-based; they’re utilizing all the assets of video – sound, intonation, and supporting images and graphics, to establish credibility and the critical element of relatability. And therefore, the messages are getting through to to their audiences.

So, the next time you have a message that needs to reach across your enterprise, remember to make the best use of your communications dollars and turn to a tactic with a time-tested ROI. Talk to you next week. In the mean time, be mindful of the sources you trust for your news and it will no doubt remind you of the power of video.

… Money, Money, Money… Money! #4 of the Top 5 Reasons Why Video Works

Lately we’ve been discussing the Top Five Reasons Video Works — and we’re now at number four. We’ve been delving deeper into each aspect so that you get a better understanding of the return on your video dollars, and we’re helping you sort out what makes sense. It turns out that today’s topic is just that — dollars and good sense.

Corporate video production is an industry built upon a foundation of a proven, time-tested tactic. That’s no small feat in a digital age. It’s also one of the few tactics that has yet to be eclipsed by a disruptive technology. Granted, the device upon which you and your customers are watching a video has changed significantly over the years, as has the technology used to produce it. However, one thing remains constant: video is a proven return on investment of your communications dollars.

It’s simply common sense that in order for a message to resonate it must be heard, and it must be put into a meaningful context. A well-produced video created by a trusted, efficient, and experienced source does just that, and more. It’s a return on investment unlike any other in your integrated marketing communications plan. We’ve heard time and time again from our clients both big and small that deadlines, budgets, and headcount are all being compressed exponentially, but they report that video continues to be one of the few tactics they consistently count on for results.

So, next time you have a message that needs to reach across your enterprise remember to make sense of your communications dollars and turn to a tactic with a time-tested ROI.

Watch it… #5 of the Top 5 Reasons Why Video Works

In our last post we discussed the “Top 5 Reasons Video Works”. For the next five posts, we’ll dig deeper into each of those five to break ‘em down further to give you a better understanding of the return on your video dollars.

#5: Like it or not, you, your employees, peers, and your senior leadership team exist in a digital environment. To efficiently and effectively communicate across your enterprise your audience quite frankly is expecting a visual format, and video is the standard.

The web and social media have recalibrated our collective expectations not only on how information should be disseminated, but also the pace at which we can receive and retain information when effectively presented.

So, next time you have a message that needs to reach across your enterprise think, “show it and they’ll watch it.” You know your audience spends a considerable amount of time online absorbing video messaging at an unprecedented pace. Make sure your messages are part of that flow of information.

Our team can help you develop a project timeline and digital editorial calendar. We can assist you in creating video communications that are paced throughout the year to ensure you are getting through to your audience. From concept to final production, let us help you plan your strategy to allow your messages to resonate.

Top 5 Reasons Video Works


We’re a little more than five months into the new year, which means this month serves as a good reminder of the “top five” reasons why video works as a communications tool unlike any other.

Let’s get started:

Five: It’s a visual medium in a world where your audience (regardless of the demographic) is now not only accustomed to receiving their information in a visual or video format, but quite frankly they expect it.  The web and social media have recalibrated our collective expectations on how information should be disseminated.

Four: It’s a proven return on investment of your communications dollars. When you find the right team that allows your production to be professionally and efficiently project managed, it’s truly hard to beat in terms of return on dollars spent.

Three: Video messages can set the tone and tenor of very important key messaging for a brand, company, and/or organization. When a message is delivered in the first person using video, it can be unlike any other tactic. If you’re faced with framing an argument, or defending your company’s reputation in a world where everyone with a phone or laptop has a voice and can be heard, it’s invaluable.

Two: The ability to pick up on non-verbal communications. In a digital age, taking in someone’s body language and intonation are invaluable.

And the number one reason why video works as a communications tool unlike any other: It allows for anecdotal and conversational messaging – the kind that resonates like no other. Video is the perfect medium to tell stories or use analogies to emphasize your messaging and allow it to be truly heard. Covering a speaker with support video - or B-roll - that illustrates the topic, is a powerful and proven tool. Video allows this and ensures consistent message delivery.

So, once you’ve had time to think about how these five reasons can apply to your 2017 goals, give us a call and let us know how we can help.

Planting a Proverbial Seed on Arbor Day

In 1872 our country celebrated its first Arbor Day on this very day. In Nebraska, it’s estimated that more than one million trees were added to that single state’s landscape that day. With the end of the month upon us, and both Earth Day and Arbor Day occurring in April, we thought we’d take a moment to plant our own proverbial seed. When you think about it, planting a tree, or honoring mother earth by being better stewards of our environment, are both ways of investing in our future. A commitment to communicating with your employees, key stakeholders, and communities accomplishes a similar goal.

If your organization is committed to fostering an open dialogue with its key stakeholders, video tactics are one way of reinforcing that cultural commitment. There’s a reason the old adage, “actions speak louder than words” still resonates today. So, keep this in mind, leveraging video as a tool builds upon a cultural foundation. Not communicating regularly with your key stakeholders is also sending a strong message. Is it one you want to send?

Consider investing in your collective future. Communications you send now are planting that seed for future situations both good and bad. When you’re ready to leverage video to help achieve your communications goals let’s talk.

In the mean time, take a moment and take some action – be it grand or simple – to plant a seed. Talk to you next week.  

Listen Up

Let’s face it. We’re all distracted. We live in a world where we’re increasingly bombarded by digital disruptions at a pace that is truly unprecedented, and it’s just going to get worse. Despite that, a common compliment we receive from our clients is that we’re extremely good listeners. It’s a truly invaluable skill set we work hard to maintain — despite what the digital world throws our way minute-by-minute, day-by-day.

A witticism our team likes to keep top-of-mind is that we each have two ears and one mouth. We take special care to use them proportionately particularly when it comes to the ever-crucial first stages of project meetings with our clients. What you’ll never experience from our team is a hijacking of your valuable time. When we embark on a project with a new or existing client the first stage involves the gathering of information and probing for what you truly want to accomplish with your video. That requires excellent listening skills; otherwise, the end product will not meet — and certainly not exceed — our clients’ expectations, which is the whole point.

Let us put our proven skills to work for you the next time you have a communications goal that could be accomplished by using video. We’ll show you what it means to be a good listener and, in the end, an excellent communicator.

Talk to you next week. In the mean time keep in mind the ratio of ears to mouths in mind.

Death, Taxes & Good Communication

Here in the states the middle of April, a generally lovely and serene time of year, can suddenly turn stressful and foreboding thanks to a national deadline hanging over all of us — our taxes are due.

Taxes can have the tendency to spoil this otherwise glorious month. It was Benjamin Franklin that was quoted as saying, “… in this world nothing can be said to be certain expect death and taxes.” Here at Full Scale Productions we like to add a third certainty to those two inevitable events: good communication is certain to result in a more engaged workforce. It follows the classic principle of putting good in and getting good out. Same principles apply to your customers, potential employees, and key stakeholders. When they’re kept informed they’re certain to be far more receptive and actively engaged with your company.

If your company culture is open and transparent the use of video to disseminate your messages to your key audiences increases its effectiveness and retention significantly. When you consider the many means of distraction that predictably occur each season as a calendar year unfolds, it’s no surprise that many companies now rely heavily on video as their main source of communication. It’s timely, cost-effective, a proven asset to an overall campaign, and the most memorable & effective means of communication.

So, this month as you gather your endless digital paperwork to submit your tax return keep in mind that there are other certainties in this life than… well… you know.  

Good luck with your taxes. Talk to you next week.

Tip the Scale in your Favor at Your Next Corporate Event

Last week we talked about how spring tends to be the time of year when industries gather at conferences. It’s also a major special event season. Did you know our team has a long and strong track record of producing truly memorable corporate events?  We’re not called “Full Scale Productions” for nuthin’.

From turnkey planning and production services, to simple pre-event or on-site coordination, our team can help. We apply the same lean and process management principles we use in video production to the many moving parts that need to be planned, contracted, wrangled, and finessed to produce polished, flawless, and unforgettable events. It’s muscle memory that we can put to work for you.

From high-impact sales & marketing conferences to product launches, team building exercises, or even virtual events we can serve as an extension of your team.

Just as we do with our video projects we begin with a concept session driven by your team’s goals and objectives. The decisions made in these meetings serve as the foundation for the milestones that need to be met along the way to get us smoothly and efficiently to the day of the event. On that day, you enjoy your gathering and we make it seem flawless to the audience and your colleagues, while giving you peace of mind.

So, the next time you’re looking to gather an audience to motivate, liberate ideas, and/or recognize and honor talent, contact us and we’ll and show you what we can do.  

In mean time, get out there and enjoy the tulips. Talk to you next week.