Food Lion Seafood Sustainability Program
Food Lion’s PR team sought out our communications professionals when they wanted to reinforce their commitment to offering their customers’ seafood choices that are only sourced from fisheries and farms that have been responsibly managed. Our team developed the creative, designed animation, sourced voice talent and recorded the voiceover in our audio booth. We also produced & edited motion graphics, and brought it all together with the music, sound effects, and sound design.
From concept to delivery we had less than one week to make it happen. This project is a testament to our team’s ability to be nimble and truly serve as an extension of our clients’ staff.
Food Lion - Store Manager of the Year
Our team produced a series of video vignettes for Food Lion telling the stories of four store managers who were recognized as Division Store Winners. To ensure we captured the right tone and tenor to reflect the company’s culture we held a strategy session with Food Lion. After the session we formulated a creative brief and then developed a production schedule. Our strong production process enabled us to efficiently and cost-effectively film each division winner’s story in his or her home store. Each nominee’s story was told through interviews with colleagues.
In post-production our team designed graphics, selected a musical score, added sound effects, and sound design, produced, edited, encoded, and uploaded the finished vignettes, all in time for Food Lion's 2013 Store Manager of the Year award ceremony. This project is a great example of the breath and depth of our team as well as a testament of our ability to be agile and efficient.