2015 Varrow Conference Opener
Varrow approached out team to produce a visually impactful event opener. The piece chronicled the history of IT as it related to Varrow’s enterprise IT services portfolio. One of many challenges was that our team needed to write the script in the first-person; as if IT was telling the story.
We researched and wrote the script, produced the visuals, directed voice talent, and supervised the creation of a dramatic score. The design of the project included stylized historic visuals illustrating the transformation of information technology throughout history.
Overall, the piece evoked a stylized “found footage” feel. A 2.5D approach was used as an animation technique for a number of the images, allowing for creative use of existing still visuals. Other elements utilized custom vignettes to visualize some of the more abstract IT concepts. It was a true creative challenge for our team and Varrow was thrilled with the result. They knew they threw us a challenge and we stepped up as we’ve been known to do.